Area

Branding

Logo

Corporate Identity

Info

This collection showcases six diverse logo designs, ranging from fictional concepts to real-world projects. Each logo is a reflection of a unique brand identity, tailored to the specific needs of its target audience, whether it’s a social app, an automotive workshop, or a cozy café. Below is an overview of the logos and the concepts behind them.

Meeting Place

Meeting Place is a fictional social app designed to bring people together for real-world meetups. The logo needed to evoke a sense of connection and community, while remaining simple and modern. The design plays on the idea of intersecting paths, symbolizing how the app facilitates meaningful encounters in both casual and professional contexts.

Rhino Motors

Rhino Motors is a fictional automotive workshop specializing in Japanese Domestic Market (JDM) cars. The logo reflects both the strength and precision associated with high-performance vehicles, with the rhino symbol representing durability and power. The sharp lines and bold typography capture the spirit of Japanese car culture, making it a perfect fit for the niche market.

Bergstorming

Bergstorming is an outdoor blog aimed at new hikers, sharing experiences and offering practical advice. The logo captures the adventurous spirit of the blog with clean, bold typography and a mountain-themed design. The logo reflects the outdoor focus while remaining approachable and modern, encouraging readers to embark on their own hiking journeys.

Splendid Colonial

Splendid Colonial is an online store offering products inspired by colonial-era design. The logo needed to reflect the vintage and classic aesthetic of the store’s offerings. The intricate design elements and elegant typography evoke a sense of history and craftsmanship, while remaining approachable for a modern audience.

Café Karl

Designed for a café in Neuenrade, Café Karl’s logo captures the warmth and charm of a cozy gathering place. With the tagline “Sitzen Schlemmen Sehen” (Sit, Dine, Watch), the logo uses inviting typography and playful design elements to convey the atmosphere of a friendly, laid-back spot for locals and visitors alike.

Wache’s

Wache’s is an informal logo created for a friend’s food stand. The design is simple and bold, focusing on approachable typography that reflects the casual and friendly nature of the business. The goal was to create a logo that is easy to recognize and stands out in a busy food market environment.

Outcomes & Impact

Each logo in this collection showcases a unique design approach, tailored to the specific brand identity and target audience of each project. Whether real or fictional, these logos demonstrate versatility in style, adaptability to various industries, and a keen understanding of branding principles. The collection highlights my ability to create memorable and effective visual identities that resonate with their intended audiences.

Year

2010-2018

Tools